In 1919, the Champion brand was founded in Rochester, New York. They quickly partnered with a university to begin producing their athletic wear. They would go on to become the brand of choice for college bookstores all over the nation. The brand really took off with the invention of the reverse weave, a technique used in the creation of sweatshirts to prevent vertical shrinkage. They continued to claim fame by introducing hooded sweatshirts, mesh practice uniforms, and sports bras. Their innovations have caused them to gain popularity with champions all around the world. NBA teams, NFL teams, and Olympic teams have all worn Champion and now WILDCAT fans can wear it too!