Brand Spotlight: Hanesbrands, Champion and Alternative Apparel


Hanesbrands Inc. is an American clothing company based in Winston-Salem, NC. There are many familiar brands in the Hanes family, such as L’Eggs, Playtex, Champion USA, C9 by Champion, etc.

Hanes is best known as a retail partner but have recently invested resources in operating their own retail stores such as Champion AND your very own K-State Super Store. In 2016, our parent company, GTM Sportswear, was acquired by Hanes and so was our retail K-State brand. Originally, we were independently owned, but upon our owner’s retirement, Hanes made a commitment to the K-State brand. Since acquisition, the K-State Super Store has found true support that has become detrimental to our survival during the Covid-19 pandemic.  Prior to the current state, though, Hanes introduced several brands to our assortment that have made an impact in our overall brand perspective such as the increasingly popular Champion USA and sustainable Alternative Apparel.


Champion USA is a 100+ year old brand! Such collections as the fleece Powerblend and original sweatshirt, the Reverse Weave, are just a few that can found featuring officially licensed K-State marks at the K-State Super Store. Classic silhouettes and fabrics, competitive graphic applications, and a popular name brand are what can be expected from this assortment!





Alternative Apparel is another Hanes brand that can be found at the Super Store! This brand was acquired by Hanes in 2018 to meet the needs of eco-savvy fans across the globe. Alternative Apparel’s focus is on sustainable styles at retail. Soft, vintage fabrics and classic athletic silhouettes can be expected along with 25 years of experience in the sportswear market. The KEEPER tees are our SUPER fan favorites which we have selected to feature our retro Wabash Collection marks to complete that vintage look and feel!


Follow us on Facebook, Instagram and Twitter to learn more about these family brands and how we make them stand-out styles for every Wildcat!



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